BANG & OLUFSEN UNVEILS THE POWERFUL BEOSOUND PREMIERE SOUNDBAR

SCULPTED FOR SPATIAL SOUND

Beosound Premiere is a statement soundbar that provides an artfully crafted three-dimensional spatial audio experience from a striking three-dimensional silhouette, made to take centre stage. Precision-engineered for unwavering fidelity and introducing Bang & Olufsen’s new patent-pending Wide Stage Technology™, this bold and sculptural soundbar embodies the brand’s 100-year legacy of acoustic and design excellence.
“Beosound Premiere transcends the conventional soundbar, it’s a sculptural masterpiece and a bold expression of acoustic artistry. Sculpted from our signature aluminium, it embodies Bang & Olufsen’s century long heritage of pioneering audio innovation in harmony with timeless design,” says Kristian Teär, CEO of Bang & Olufsen and continues: “This is not merely a product; it is a curated experience. Beosound Premiere redefines the category, transforming sound into an emotional encounter and the soundbar into a piece of art. Our commitment to craftsmanship and bespoke technology continues to shape our legacy, inspiring generations with moments of magic.”

The Art Of Aluminium

Sculpted from pure aluminium, Beosound Premiere is meticulously crafted in a close collaboration between Bang & Olufsen’s Design team and the world-renowned experts at Factory 5 in Struer, Denmark. Unlike conventional soundbars, Beosound Premiere is a striking three-dimensional sculpture that mirrors the three-dimensional sound it produces. The speaker drivers are celebrated rather than concealed, showcasing Bang & Olufsen’s philosophy of designing inside, out and outside, in.

The seamless aluminium chassis is pearl blasted to create a matte satin finish. Achieving this compact form required precision engineering by aligning extruded aluminium with cut end caps, to maintain a slim profile while simultaneously housing ten powerful drivers. One of the most eye-catching features is the up-firing tweeter, placed right in the centre of the soundbar, designed to capture the eye like a jewel through turned aluminium. Hidden design details on the up-firing driver include 1,925 precisely machined perforations to honour the year Bang & Olufsen was founded, paying tribute to 100 years of craftsmanship without compromise.

Spatial Sound Seen Differently

Beosound Premiere provides high-fidelity spatial sound that allows listeners to experience cinema and
sound at its most immersive. This has been achieved through ten custom-engineered drivers inside
Beosound Premiere with a dedicated up-firing driver at its centre to add height and dimension. Together,
they allow sound to unfold around the listener from all angles. At its heart, Beosound Premiere features a
dedicated array with custom-designed driver setup that precisely controls sound direction. This enhances
clarity in dialogue and delivers deep, powerful bass, making every scene feel more lifelike.

Developed by Bang & Olufsen’s in-house experts, the company’s new Wide Stage Technology™ uses
signal processing custom designed for Beosound Premiere to create the illusion of having added external
speakers, making the soundstage wider and taller than it is. Through this new technology, all ten drivers
of Beosound Premiere work together to deliver a spacious, room-filling soundstage that can convey
dialogue with crystal clear clarity and create breathtaking soundscapes for music and film.

As an expression of refined innovation, Beosound Premiere seamlessly analyses it surroundings to deliver
sound perfected for your space. Whether it’s standalone, or the centrepiece of a listener’s system,
Beosound Premiere allows for additional Bang & Olufsen speakers to be added through Beolink
Surround. A fully integrated Dolby Atmos 7.1.4 surround decoder adapts to the user’s system and
supports seamless expansion, unlocking an even more powerful and immersive cinema experience.

The Language Of Light

Creating magical moments is at the heart of Bang & Olufsen’s heritage. Through the language of light,
Beosound Premiere transforms the way listeners engage with sound for intuitive interaction. 90
responsive LEDs illuminate with an ethereal glow inside the soundbar. As the settings are adjusted, the
light follows, creating a connection with the product.

Performance That Lasts

Beosound Premiere reflects Bang & Olufsen’s heritage of craftsmanship and care. At the core of the
company’s mission is a forward- thinking approach to circularity where products are built to last, both in
sound and structure. Beosound Premiere is Cradle to Cradle Certified ® Bronze, meaning it’s made to be
updated over time. Beosound Premiere is accompanied by a 5-year warranty when signing up to
Beocare, a mark of Bang & Olufsen’s enduring commitment to quality and care.

Beosound Premiere Haute Edition

To mark this launch, Bang & Olufsen’s Atelier team created a special Haute Edition, limited to just 25
pieces worldwide. This edition accentuates the sculptural qualities of the soundbar with a precisionmilled
pattern that originates from the signature central slot and radiates outward, wrapping the entire
form in flowing grooves that echo the way sound spreads in waves. These grooves catch the light, invite
touch, and convey a sense of energy, movement and depth, enhancing the sensory presence of the
product and visually telling the story of sound.

The pattern is achieved through an intricate milling process that takes 17 hours to complete, where a
spinning blade carves delicate grooves into the raw aluminium, creating a visual echo of its powerful
spatial sound capability – much like a sculptor revealing form from stone. The result is a seamless union of
art and engineering, transforming Beosound Premiere into more than a soundbar. It becomes an audio,
visual and tactile experience that embodies the very essence of sound.

As a signature of authenticity and craftsmanship, each piece is individually engraved numbered 1 of 25
and comes with a limited edition Beoremote One in a handmade wooden presentation box. A certificate
of authenticity is included.

Pricing and Availability

Beosound Premiere (RRP €4,900/$5,800) is available in Natural Aluminium (Dec 2025), Gold Tone (Feb
2026) and Black Anthracite (Mar 2026) and comes with a versatile stand that enables both wallmounting
and tabletop placement. While Beosound Premiere is designed to celebrate the speaker
drivers, clients can choose to purchase an interchangeable fabric covers in grey melange (RRP
€300/$325) as well as wooden covers in oak and dark oak (RRP €1,100/$1,650) made from a single
piece of wood. Part shaped by precision milling and part formed entirely by hand, each oak cover
reveals the natural beauty of the wood and ensures that each piece has a unique expression.

Source: Bang & Olufsen Struer – 5th November 2025