News & Announcements
Beolab 90 Alchemy Edition: an exclusive set of speakers in Thessaloniki

Book your appointment here until the 12th of September and visit our store to meet the unique Belab 90 Alchemy Edition.
The Exclusive Edition Beolab 90 Alchemy is presented at the “Bang & Olufsen: a 100-year timeless journey” event in September at Thessaloniki’s store. This is the first time these unique speakers have been showcased in Greece.

We are introducing Beolab 90 Alchemy Edition – limited to 50 pairs numbered 1 to 50. Crafted by Bang & Olufsen’s Atelier Bespoke team, featuring numerous 24-carat gold-plated parts, bronze mesh covers, and walnut wood details.
Imagine a loudspeaker that can perfectly adapt to the room, bringing the concert space into your living room. That’s Beolab 90: the most intelligent and impressive loudspeaker by Bang & Olufsen.
Each material, technology, and design decision has been carefully considered to create a product that delivers an enduring magical experience every time you press play.
In the event you are seeing the limited edition of Beolab 90, born out of our passion for sound, design, and craftsmanship.
The various components and technologies are all interconnected in a meticulous and optimised way to deliver an outstanding acoustic performance no matter the listening conditions.
The design follows the sound performance, and it’s there to impress. With this new design, Bang & Olufsen breaks the boundaries for what your state-of-the-art speakers could look like. The Beolab 90 limited edition is truly a manifestation of the craft capabilities.
At Bang & Olufsen, we want to spark imagination and conceptualise what home cinematic products could look like. With this limited edition, we offer customers a chance to buy a unique version of Beolab 90 with the possibility of personalisation.


The exclusive design features a gold-plated front plate, covers in metal mesh, gold-plated knots, and lamellas done in walnut wood with a special treatment.
As a personal touch, we have created personalisation options on the unique, gold-plated shoulder plate. The customers can also choose an engraving of something meaningful to them, or they can select a design from B&O.
In Bang & Olufsen, we believe every product should be personal to its owner in more ways than one. The custome can explore a range of possibilities and find the right match for his space and taste – whether that’s a subtle silver or a bold blue. Want more? Get more.
Atelier Bespoke allows you to customise your experience with any shade, any material, any finish, and any detail. Contact us to start your journey.
The Beolab 90 exclusive edition will be at Bang & Olufsen Thessaloniki store in September. Don’t miss the event!
Source: Bang & Olufsen presentation report.